Marketing Portfolio

2011 World Police and Fire Games Promo

Challenge:

The 2011 World Police and Fire Games had just been awarded to New York. The organizers now needed to find sponsorships. They needed a way of showing potential sponsors all about the games on a very limited budget.

Solution:

SRT compiled video footage and other picture and text information into a multimedia presentation to be put onto a mini-round CD. Teh entire promotional piece was developed in FLASH. There was even an e-mail link on the disc so potential sponsors could contact the organizers via e-mail.

Note: SRT is very proud to support the 2011 World Police and Fire Games. We encourage you to visit their website www.2011wpfg.org and become a supporter as well.

Time Frame:

1 week

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2011 World Police and Fire Games Website

Challenge:

The 2011 World Police and Fire Games needed a Web presence. The challenge was to create a website that would grow with them as preperation for the games evolved. The website needed to be easily updated from multiple sources of information and multiple input users.

Solution:

SRT designed and developed the 2011 WPFG website in a Content Management System (CMS), and set multiple adminstrator rights to various input operators to maintain and update the website. This site is ever evolving and we encourage you to check back often to see the enhancements and support the games.

Time Frame:

On-going

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CVCC

Challenge:

CVCC had seen one of our other College marketing/catalog CDs and wanted to produce something similar; however, they were constricted by budget. The challange was to to have an effective and cost effective CD meeting CVCC budget requirements.

Solution:

SRT maintained the design integrity (6 Critical Elements to an effective marketing CD) but scaled back what was in each section. We were still able to produce a CD that was attractive, effective ,and still met all the needs of CVCC. Many of the "wish list" items were directed via links to online resources. In additon 2500 CDs were manufactured and put in vinyl sleeves instead of printed sleeves, thereby saving additional money as well.

Time Frame:

Content - 4 Weeks

Manufacturing - 2 Weeks

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Danville Community College

Challenge:

Danville wanted to increase it's marketing exposure to the local community and advance it's visibility as a cutting edge educational institution. The standard catalog was not getting the point across.

Solution:

SRT developed an interactive CD incorporating the "6 Critical Elements to a Succesful Marketing CD" We also incorporated video, audio, pdf, weblinks and e-mail links to various departments within the college. The CD truly became the ultiomate "Push" tool for the college. We also re-purposed the multi-media for use on the web. Once the design and progemming were completed SRT produced 5000 CDs in printed mailers.

Time Frame:

Content - 4 weeks

CD Manufacturing - 2 weeks

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Electric Moto Corporation

Challenge:

Electric Moto was a startup company, already listed on the NYSE, that had just rolled out it's first product, an electric motorcycle. They needed a website built, but had limited funding. The main purpose of the website was to provide information to potential investors about the company the existing product and plans for future rollouts. Future plans called for a website where consumers could purchase the bike online as well as buy associated gear, but this was not the focus of this website.

Solution:

SRT built a Flash website from an existing standardized template. The template was modified to give EMOT it's own look and feel and maintain the brand imaging of the company. There were no concerns about SEO for this site since it was geared towards investors who would be directed to the site by company management. The Flash solution was a very cost effective solution. Future plans call for a Content Management System type site for the consumer rollout.

Time Frame:

2 weeks

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IPG Website

Challenge:

IPG Image needed a website that showcased it's unigue messaging and value proposition to it's existing client base. There was no high urgency for driving traffic to the site, but rather having a very cost effective solution that portrayed the complexity of the IPG service offerings.

Solution:

SRT developed a FLASH based website from a pre-existing template. SRT modified the template to be in line with the IPG brand, and added other enhancements and page functions to the specifiactions of IPG management.

Time Frame:

6 weeks

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USA Networks Credit Card Flash Drive

Challenge:

USA Networks loved the product we developed for them last year but wanted a fresh approach, a fresh eye catcher and they still needed to reach brand managers in a new and unique way to show them how brand placement works on USA Network telecasts. In particular product ad and logo placement. Previously this was done using a USB Pen Flash Drive. The main challenge; however, was the turn around time. The job needed to be completed in 2 days.

Solution:

SRT provided USB Credit Card Style Flash Drives and re-programmed a low resolution (.jpg) Flash formated program into a vector based FLASH format including design of menus and menu navigation, working throught the night to meet the mandated deadline. Once video conversion and programming were complete, SRT duplicated 1700 USB Credit Card Flash drives with the content.

Time Frame:

2 Days

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USA Networks USB Pen Flash Drives

Challenge:

USA Networks needed to reach brand managers in a new and unique way to show them how brand placement works on USA Network telecasts. In particular product ad and logo placement. Previously this was done using sample videos on DVD.

Solution:

SRT provided USB Pen Flash Drives and re-programmed DVD video into FLASH format including design of menus and menu navigation, working throught he night to meet the mandated deadline. Once video conversion and programming were complete, SRT duplicated 2700 USB Flash drives with the content.

Time Frame:

3 Days

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YORK

Challenge:

York College was looking for new ways to cut cost and yet enhance their marketing message. The school catalog was a basic black and white bound printed book. It was outdated and needed to be refreshed. It was the center piece of all their marketing efforts and yet it also set the graduation requirements for incoming students. Lastly there were only 3 weeks to accomplish the entire project as the new school year was about to begin.

Solution:

SRT proposed using a multimedia designed CD. The catolog was put on the CD in pdf format, but it was the rest of the design that set the tone for new marketing efforts. A special video was produced and used to "Build Rapport". A menu was created to "Set the Agenda" with students. A special section was incorporated for extra curricular activities to "Probe for Needs" of students other than Academics. Academics was "Presented as Solutions". The needs of students for Financial Aid and Transportation were addressed to "Overcome Objections". Finally a contact page was created in order to facilitate a "Call to Action". Once the design was complete 10,000 CDs in printed sleeves were produced and 1000 special Foil embossed Digi-Paks with CD and a pad of paper were manufactured

Time Frame:

Content - 1 week

Manufacturing - 2 weeks

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