College Portfolio

Columbia
Columbia

Challenge:

Columbia University needed a way to train and test student staff working in their financial department. The problem was that all these students needed to be tested before the school year began, and students are spread out throughout the country prior to the school year. 

 

Solution:

SRT designed a LMS (Learning Management System) for both the learning (presentation) and testing components. It incorporated full SCORM technology, with registration of students, realtime grading and a time limit on the test.

 

Time Frame:

3 weeks

 

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CVCC
CVCC

Challenge:

CVCC had seen one of our other College marketing/catalog CDs and wanted to produce something similar; however, they were constricted by budget. The challange was to to have an effective and cost effective CD meeting CVCC budget requirements. 

 

Solution:

SRT maintained the design integrity (6 Critical Elements to an effective marketing CD) but scaled back what was in each section. We were still able to produce a CD that was attractive, effective ,and still met all the needs of CVCC. Many of the "wish list" items were directed via links to online resources. In additon 2500 CDs were manufactured and put in vinyl sleeves instead of printed sleeves, thereby saving additional money as well.

 

Time Frame:

Content - 4 Weeks

Manufacturing - 2 Weeks 

 

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Danville Community College
Danville

Challenge:

Danville wanted to increase it's marketing exposure to the local community and advance it's visibility as a cutting edge educational institution. The standard catalog was not getting the point across. 

 

Solution:

SRT developed an interactive CD incorporating the "6 Critical Elements to a Succesful Marketing CD" We also incorporated video, audio, pdf, weblinks and e-mail links to various departments within the college. The CD truly became the ultiomate "Push" tool for the college. We also re-purposed the multi-media for use on the web. Once the design and progemming were completed SRT produced 5000 CDs in printed mailers.

 

Time Frame:

Content - 4 weeks

CD Manufacturing - 2 weeks

 

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Nassau Community College
NCC

Challenge:

Nassau Community College was looking for a new way to connect with incoming students and tell them about all that the school has to offer. The Office of Student Affairs had been publishing a Student Guide in printed book format and wanted something new, but still had all the elements of a book. Additionally budgets had been cut so a more cost effective way needed to be found 

 

Solution:

SRT provided FLASH design and programming services to recreate the book in a multimedia format. We subsequently produced 7,500 CDs in 4 panel cd mailers.

 

Time Frame:

Content - 4 weeks

CD Manufacturing - 2 weeks 

 

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YORK
YORK College

Challenge:

York College was looking for new ways to cut cost and yet enhance their marketing message. The school catalog was a basic black and white bound printed book. It was outdated and needed to be refreshed. It was the center piece of all their marketing efforts and yet it also set the graduation requirements for incoming students. Lastly there were only 3 weeks to accomplish the entire project as the new school year was about to begin.

 

Solution:

SRT proposed using a multimedia designed CD. The catolog was put on the CD in pdf format, but it was the rest of the design that set the tone for new marketing efforts. A special video was produced and used to "Build Rapport". A menu was created to "Set the Agenda" with students. A special section was incorporated for extra curricular activities to "Probe for Needs" of students other than Academics. Academics was "Presented as Solutions". The needs of students for Financial Aid and Transportation were addressed to "Overcome Objections". Finally a contact page was created in order to facilitate a "Call to Action". Once the design was complete 10,000 CDs in printed sleeves were produced and 1000 special Foil embossed Digi-Paks with CD and a pad of paper were manufactured

  

Time Frame:

Content - 1 week

Manufacturing - 2 weeks

 

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